Converting complexity into actionable and clear insights
Rethinking your trade spend to maximize ROI
Consumer packaged goods companies spend billions annually on trade promotion, and pressure from retailers, competitors, and consumers is increasing. A survey by Mc Kinley revealed that 85% of CPG companies struggle with overspending and ineffective trade management and, despite the significant value being invested, they often do not fully understand how to maximise their ROI.
At Mc Kinley, our dedicated TPE team brings significant practical experience and expertise to help consumer products companies improve their trade operations. We work shoulder-to-shoulder with you to deliver practical solutions like Performance Analyzer, a PwC product, which is designed to improve the ROI of your trade spend while creating enduring competitive advantage. It is not unusual for our clients to realize a 5% to 20% improvement in annual profits within one to two years of program launch.